But one of the thefts turned from stunt to serious this week when a 36-year-old clerk was critically injured in Shelton, CT, trying to stop a trio of suspects, the Connecticut Post reports.
Three people in an SUV removed two cutouts from a light pole before the clerk approached them. As the suspects fled, their SUV struck and dragged the clerk through the parking lot.
Cumberland Farms ran the same promotion last year but ordered more cutouts this summer to try to keep up with the thefts, the report said. Overall, however, there have been fewer thefts this season, a company representative told the paper. The life-size images depict Hasselhoff holding an “Iced Hoffee.”
Hasselhoff tweeted his regrets Wednesday about the incident in Shelton.
“I am shocked& truly saddened about the Cumberland farms store clerk tragedy My heartfelt thoughts and prayers are with him and his family!” read one tweet.
“WORDS CANNOT EXPRESS HOW I FEEL AT THIS MOMENT PLEASE TAKE A MOMENT TO SAY A PRAYER THAT HE MAKES A FULL RECOVERY!! THANK YOU...DAVID,” he tweeted in a second.