Making a TV commercial for a major brand, such as Chevrolet or Frito-Lay, was once an exclusive opportunity for large advertising agencies. Now it's something that almost anyone can do, as our Action La Grange video, featured above, illustrates.
With the growth of the Internet and affordable high-definition video cameras and editing software, the world of television advertising has been "democratized," said John Scaletta and Craig Bass, partners at Motion Source, a small marketing firm located in La Grange.
Motion Source has produced and submitted several entries for online video contests sponsored by major brands, and has emerged as a winner on more than one occasion.
A 60-second commercial they created for Chevrolet, employing local actors and using as the setting, was broadcast July 12 during the eighth inning of this year's Major League Baseball All-Star Game.
Follow this link to watch the commercial uninterrupted.
If, after watching our Action La Grange report, participating in similar commercial contest projects piques your interest, Motion Source wants to hear from you.
"If you're a local actor, or you would like to get involved with just being on a set... we're looking for people who want to have fun and work with us," Scaletta said. "Just send us an email and say this is who I am and this is what I want to do."
Even if you just want to enjoy watching Motion Source's video commercials as a couch potato, you can still support their latest contest effort, involving Gain laundry detergent.
Follow this link to Gain's contest site on Facebook. Find the video featuring Katey M, a summer intern at Motion Source, and, if you like what you see, vote for it.
You can vote once a day until the contest ends Aug. 2, and even enter to win daily prizes.
Should Motion Source win the Gain contest, the firm will be awarded the $1 million grand prize. That, Scaletta and Bass say, would greatly help them realize their dream of launching a filmmaking school in La Grange for area youth.
"We love being in, and working in, this community," Bass said. "There's so many great locations here and so many great people. La Grange is a great place to be doing this."